AVON
Hashtag Challenge
We were tasked with helping AVON get started on TikTok. To do this, we decided to create a hashtag challenge using TikTok beauty influencers to get the ball rolling. The hashtag challenge featured a funky face filter and an original song. It ended up getting over 4 billion views and a mention in Adweek.
Masterclass Sessions
To help AVON reps’ feel more confident selling on social, we created the Masterclass Sessions. These consisted of influencers and business owners presenting through Zoom for the reps each week (for 8 weeks). My job was to create all the promotional conent for the sessions.
︎︎︎ DESIGN WORK ︎︎︎
Hello there :)
I’m Lily, a mid-weight creative living in London ︎ I currently work at EssenceMediacom, where I create activation ideas for brands. Before that, I worked at VaynerMedia for over three years where I created viral social content for brands such as Durex, Indeed, Hydrow, Natura &Co, NatWest and Avon.
In my free time I love to create my own typographic designs – I’m heavily inspired by 60’s psychedelic gig posters ︎ I graduated from Central Saint Martins in 2019, where I studied BA Graphic Communication Design.
︎ contact: lilyellengale@yahoo.co.uk ︎
Content Creation / Art Direction / Graphic Design / Copywriting / Ideation / Video Editing / Illustration / Lettering / Painting / Eating /