DUREX
DUREX
2022 - 2023
We were tasked with running Durex’s TikTok channel, where me and the team had to create relatable, entertaining content.
As you can imagine, trying to talk about sex on TikTok didn’t quite work with their community guidelines. So, we had to find ways around talking about sex without getting the account banned 💀. This included using TikTok native language and getting creative with our content.
In total, we acheieved:
• Over 112k organic followers
• 470 pieces of content
• Over 53 million views
When It Fits ︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎
The idea behind this TikTok was to create an aesthetically pleasing, ASMR video that promoted Durex’s campaign on finding the right fit condom. It went viral with 5.8 million views, 758k likes, over 16k comments and over 30k saves.
The Condom Bag
One of the content streams we worked on was The Condom Bag, where we set out to break the taboos of casually carrying condoms in our bags. We partnered with a talented bag maker, Sharon Gale (who may happen to be my mum) to make our condom fashion dreams come true.
The content stream including behind the scenes footage of the bag being made, as well as being modelled with different fashion looks, and also being worn out in the world.
The content performed amazingly with over 1.1 million views, and people definitely had something to say about the provactive bag in the comments section.
Horny Friend’s House
We’re always looking to create content that’s entertaining, (low-key) relatable and resonating with the brand’s core values. Which is why this TikTok did so well; with 3.3 million views, 270k likes, over 23k saves and thousands of comments. Here’s a few of the comments for your amusement...
Clean Up
Obviously, we had to create a TikTok representing some different techniques of cleaning up after sex. This one recieved 1.5 million views, 63k likes and over 500 comments.
One eagle-eyed person pointed out that I put the toilet roll on backwards... This was an honest mistake, however worked in our favour when we replied back 😎
︎︎︎ DESIGN WORK ︎︎︎
Hello there :)
I’m Lily, a mid-weight creative living in London ︎ I currently work at EssenceMediacom, where I create activation ideas for brands. Before that, I worked at VaynerMedia for over three years where I created viral social content for brands such as Durex, Indeed, Hydrow, Natura &Co, NatWest and Avon.
In my free time I love to create my own typographic designs – I’m heavily inspired by 60’s psychedelic gig posters ︎ I graduated from Central Saint Martins in 2019, where I studied BA Graphic Communication Design.
︎ contact: lilyellengale@yahoo.co.uk ︎
Content Creation / Art Direction / Graphic Design / Copywriting / Ideation / Video Editing / Illustration / Lettering / Painting / Eating /