AVON
Hashtag Challenge
We were tasked with helping AVON get started on TikTok. To do this, we decided to create a hashtag challenge using TikTok beauty influencers to get the ball rolling. The hashtag challenge featured a funky face filter and an original song. It ended up getting over 4 billion views and a mention in Adweek.
Masterclass Sessions
To help AVON reps’ feel more confident selling on social, we created the Masterclass Sessions. These consisted of influencers and business owners presenting through Zoom for the reps each week (for 8 weeks). My job was to create all the promotional conent for the sessions.
︎︎︎ DESIGN WORK ︎︎︎
Hello there :)
I'm a Social Creative based in London and I currently work at Coolr. I create social campaign ideas for brands like Lidl, Burger King, Deliveroo and Samsung. With four years of experience as a Creative, I've previously crafted viral campaigns for clients including Indeed, Durex, Hydrow, Natura, NatWest, and Avon.
In my free time I love to create my own typographic designs – I’m heavily inspired by 60’s psychedelic gig posters ︎ I graduated from Central Saint Martins in 2019, where I studied BA Graphic Communication Design.
︎ contact: lilyellengale@yahoo.co.uk ︎
Content Creation / Art Direction / Graphic Design / Copywriting / Ideation / Video Editing / Illustration / Lettering / Painting / Eating /