HYDROW
In 2021 I helped work on the Hydrow Awareness Campaign, where we created three Sky TVC ads, DOOH and Google Discovery ads. My job was to help art direct the whole campaign, for the TVCs’ I created the storyboards, helped choose what music to use, assisted the Creative Director on choosing/briefing the Voice Over talent, and helped with copywriting.
For the DOOH and Google Discovery ads, I came up with the ideas for each asset, helped with the copywriting, and also designed the assets once the ideas were approved. Each TVC has millions of views on YouTube, with ‘Hydrow Product’ gaining the most at 5.1 million views.
︎︎︎ DESIGN WORK ︎︎︎
Hello there :)
I'm a Social Creative based in London and I currently work at Coolr. I create social campaign ideas for brands like Lidl, Burger King, Deliveroo and Samsung. With four years of experience as a Creative, I've previously crafted viral campaigns for clients including Indeed, Durex, Hydrow, Natura, NatWest, and Avon.
In my free time I love to create my own typographic designs – I’m heavily inspired by 60’s psychedelic gig posters ︎ I graduated from Central Saint Martins in 2019, where I studied BA Graphic Communication Design.
︎ contact: lilyellengale@yahoo.co.uk ︎
Content Creation / Art Direction / Graphic Design / Copywriting / Ideation / Video Editing / Illustration / Lettering / Painting / Eating /